📚 How Not to Launch a Book (A Memoir in Four Acts)

Act I: Write a book.
Act II: Forget to tell anyone.
Act III: Post about it once on social media, then vanish for fear of being annoying.
Act IV: Google “why don’t my books sell?” at 2am.

And there you have it—the four-part launch plan I’ve accidentally perfected over the years.

With my new novel Forever, Maybe, I promised myself it would be different. And in fairness, it is. I’ve told people about it (progress), I’ve made Pinterest pins (even if the algorithm ignores me), and I even remembered to set up a pre-order (miraculous).

But then it hit me: I still haven’t done the actual work of talking about it regularly. Or even explaining what it’s about:

Glasgow. Long-term love. The “kids or no kids” question. A subplot about dementia. Emotional midlife reinvention. And yes, moments of genuine humour. (It’s uplifting. Honest.)

So, I’ve bumped the release date from the end of August to mid-September. I want to give this book its best chance, because I loved writing it—even if launching books still feels like performing open-heart surgery on myself in public.

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Meanwhile, in non-book-launch news…

We’ve just returned from a glorious motorbike holiday in Ireland. There’s nothing quite like sitting on the back of a bike, wind in your face, helmet hair forming new and unexpected shapes, watching green hills, sheep and Atlantic waves roll past. The Diet Coke-and-lunch pit stops weren’t bad either.

Last weekend was calmer still—we spent a Sunday at the Johnnie Walker Experience in Edinburgh. I’m now fully educated on whisky-making and how to stand in a room where the walls move without toppling over. (Still don’t like whisky, though!)

And because apparently I like to overcommit, I’ve started writing the next book in my Highland series: Highland Proposal. It centres on Mhari and Lachlan. Let’s just say the proposal at the heart of the story doesn’t exactly go to plan.

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So yes—pre-orders for Forever, Maybe are open. No pressure, though. We’re all just doing our best here—whether that’s writing books, drinking whisky, or getting windswept in rural Ireland.

👉 Click here to pre-order Forever, Maybe.